Tue, 01/14/2014
Lately, when I hear the phrase "content marketing", it is usual with respect to search engine optimization and web presence.
Sat, 10/26/2013
I recently came across this article, which really rings true for marketers.
Wed, 01/09/2013
Just recently, the non-profit organization Two Sides wrote an open letter to Eric Schmidt, CEO of Google, challenging his, and other organizations on their campaign "Go Paperless in 2013" and its perc
Thu, 03/22/2012

I recently read an article by Steve Olenski on that talked about the continued power of direct mail.

Mon, 10/24/2011

As long as you’re providing value first, I think that DM can be a great benefit to social media.

Thu, 09/29/2011

As a continuation to our last post, here's more relevant information on QR code and how you can make it work with your marketing campaigns.

Mon, 08/22/2011

DONT’S in a QR Code Marketing Campaign

Mon, 01/24/2011

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS.

Thu, 01/13/2011

With the dawn of a new year, we are greeted with commercials and advertisements encouraging us to be healthier, eat better, exercise more.

Tue, 12/14/2010

I recently read a good, quick article from Deliver Magazine.

Mon, 11/29/2010

As long as they've been a part of organizations, sales and marketing teams have been finding ways to deflect responsibility and blame each other for poor marketing results or dismal sales performan

Tue, 11/16/2010

In my last post, I gave you a brief overview on how DCG uses email marketing to broaden the reach of delivery for our clients.

Mon, 11/01/2010

For those that work with me, it’s a no brainer answer when they are asked if I like to work with rented or purchased lists. For those that don’t, I dislike it very much.

Mon, 10/18/2010

You never get a second chance to make a first impression. This statement rings even truer when it comes to marketing.

Fri, 09/17/2010

So what the heck is a PURL? Besides those white orbs from oysters...


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